Natura & Co

Natura partnered with SINAI to streamline its GHG inventory management and accelerate progress toward its ambitious Net Zero target by 2030. By replacing manual, spreadsheet-based processes with SINAI’s advanced platform, Natura gained the tools to enhance data accuracy, improve supply chain transparency, and prioritize high-impact decarbonization projects using a Marginal Abatement Cost (MAC) curve. This collaboration reduced the time required for inventory development by 80%, facilitated cross-functional alignment, and positioned Natura to meet its sustainability commitments efficiently and effectively.

Raising the Standard for Global Emissions Management

Natura, a global leader in the beauty industry and sustainability, has long been recognized for its commitment to environmental responsibility, holding an A- ranking from CDP. With an ambitious goal to achieve Net Zero emissions by 2030, Natura needed a solution to manage its expansive greenhouse gas (GHG) inventory across multiple regions and operational scopes.

Operating in diverse markets with unique regulatory and environmental challenges, Natura’s value chain spans complex scope 3 categories, including numerous goods and suppliers. Managing emissions data through traditional methods was labor-intensive and prone to inaccuracies, which compromised the quality of their data and hindered decarbonization planning. To overcome this, Natura sought a scaleable solution to accurately capture and analyze their emissions data and implement effective mitigation strategies across their global footprint.

An Integrated Approach to Carbon Accounting and Decarbonization

Natura selected SINAI as its partner due to its comprehensive platform combining robust carbon accounting capabilities with advanced decarbonization modeling. SINAI’s expertise in managing complex supply chain emissions and its ability to tailor methodologies to unique organizational needs set it apart from competitors. SINAI's platform allowed Natura to retire its spreadsheet-based system, replacing it with an automated emissions tracking solution, and the collaborative approach and alignment with Natura’s long-term sustainability vision made it the ideal partner for achieving its ambitious Net Zero goals.

Digitizing Emissions Tracking and Enabling Data-Driven Decarbonization

In just ten weeks, SINAI facilitated the full digitization of Natura's GHG inventory, integrating region-specific emission factors and custom methodologies to enhance accuracy and address the unique needs of Natura’s operations. Additionally, the platform empowered Natura to develop a Marginal Abatement Cost (MAC) curve, which quantified the abatement potential and financial impact of various decarbonization initiatives. This allowed Natura to evaluate and prioritize high-impact projects based on environmental and economic metrics, facilitating cross-functional collaboration with finance teams to create a strategic, cost-effective decarbonization plan.

Streamlined Processes, Enhanced Transparency, and Accelerated Decarbonization

By implementing SINAI, Natura reduced the time needed for annual GHG inventory development by up to 80%, significantly decreasing the resources required for emissions data management. The platform’s advanced analytics and customized methodologies improved the reliability of Natura’s scope 3 emissions calculations, offering enhanced transparency across their supply chain. The streamlined and automated processes saved time and facilitated accurate tracking, which provided a solid foundation for data-driven decision-making. With SINAI’s comprehensive platform, Natura has shifted its focus from data collection and management to decarbonization planning and project prioritization. This centralized system has enhanced collaboration across the organization, allowing teams to work together on a unified decarbonization strategy and keeping Natura on track to meet its Net Zero targets by 2030.